91制片厂

91制片厂

Marketing Services

Marketing Services provides strategic direction for all of 91制片厂's communication efforts.

This office is a steward of the 91制片厂 brand identity and manages the content of the College's official print publications, the main web site and key social media sites.

Editorial Style Guide
91制片厂's editorial style is used for consistency in College presentations.

Additional important notes:

  • All marketing materials must include this statement (updated 8/3/21): 91制片厂 is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, gender-related identity, age, marital status, disability, public assistance status, veteran status or sexual orientation.
  • For event invitations, please include the following statement: To request disability accommodation, email ads@harpercollege.edu or call 847.925.6266 at least two weeks in advance of the event date.

Brand Standards
Guidelines and examples of the approved 91制片厂 logo, typography, colors, stationery and the standards for their use.

Logos may be downloaded.

If you're interested in creating environmental signage or wall graphics for your area, please secure, in writing, approval from your EC member and Facilities. Then, complete a Marketing Project request form and include the approval documentation.

Graphic designers work closely with you and your marketing specialist to ensure that your project aligns with your vision, and adheres to the 91制片厂 Brand Standards.

You may have an opportunity to represent 91制片厂 at national conferences and professional organizations. If they request a statement summarizing 91制片厂 please contact Kim Pohl at kpohl@harpercollege.edu

All faculty, staff and trustee permanent name badges must adhere to 91制片厂 and 91制片厂 Foundation Brand Standards. Please allow two weeks to receive your badge after approving badge proof.

If you are ordering a single name badge, on the Publishing Services Sore and "add to cart."

If you are ordering multiple badges, create the artwork file using 91制片厂's platform then on the Publishing Services Store, "add to cart鈥 and upload your zipped PDF file.

For more resources, please visit .

Custom Photography

Official College photography is facilitated through the Marketing Services Center. To request services, please complete:

Projects that directly support the mission of the college receive priority. Our office can recommend a freelance photographer for you to work with if staff is unable to meet your need. All digital photography becomes part of the 91制片厂 asset manager photo gallery, managed by MSC. Historical images are archived by the 91制片厂 Library.

Model Release Form

It is advisable to obtain a written release from any individual that would be recognized in a photograph or video. If the individual is a minor, parental or guardian consent is required.

Asset Manager Platform--Photo Gallery

A collection of authorized photos are available for your use. These photos may not be used for commercial purposes without the permission of 91制片厂.

  • Visit the to access photos.

Three Options to Fit Your Needs

91制片厂 Store (Fastest Option!): Choose from pre-printed items you can purchase from . This is a great option if you need small quantities or need branded items quickly!

91制片厂 Logo or Approved Department Logo Item (4-6+ weeks minimum, not including vendor production and delivery timeline which may include shipping from overseas.):

  1. Shop and select item from vendor. (List below.) Depending on the cost, you may need to get three quotes to meet purchasing rules.
  2. Download logo from websiteor use custom department logo previously provided by 91制片厂's MSC department. If a logo download is needed, email standards@harpercollege.edu
  3. Work direct with vendor to secures quotes, create PO, place order, process invoice, etc.
  4. Do not provide the vendor with approval to print until you receive approval of the printer's proof from Marketing Services. To get that approval, email the printer's proof (provided to you by the vendor) to standards@harpercollege.edu. Once you have approval from Marketing Services, you can send that to the vendor who will know it is officially approved by the college.

Custom Brand-Standard Approved Design Option (6 weeks + minimum depending, not including vendor production and delivery timeline which may include shipping from overseas.):

  1. Shop and select item from vendor. (List below.) Depending on the cost, you may need to get three quotes to meet purchasing rules.
  2. Complete Marketing Project Request Form for the artwork and include a link to the item in the request.
  3. MSC will create and provide you with a brand-standard approved artwork file based on the specifications you provide from vendor.
  4. Submit artwork to the vendor and provide MSC with printer's proof prior to printing.
  5. Place final order with vendor.
  6. Note: You will need to secure three quotes (depending on price), complete the PO, process invoice, and have items delivered direct to you.

MSC has provided 91制片厂's brand standards to the following vendors:



  • Digital Print & Mail Center: Full-service print and bindery. Delivery and distribution to all campus locations and USPS mailing services. Learn more about Mail services.
  • Environmental Graphics: Large formatposters, banners, signage, wall and floor graphics.
  • 91制片厂 Branded Items: Branded items from Folders, Sticky Notes, Pens, Totes and many other items are available.
  • Tempo - Design Online: Layout items using 91制片厂 branded templates, from business cards to promotional flyers and more.
  • Tempo - Template Resources: Video Tutorials, Image Resources and Template Request Form. Visit to learn more.

Visit the and submit a request.

Contact us:

Building S, Room S135

847.925.6154

publishing@harpercollege.edu

Quick Response (QR) codes are 2D bar codes offering scannable access through a smartphone that leads to a URL web address. Scan codes are easy to use and link directly to event RSVPs, 91制片厂 apps, Areas of Interest pages, email sign-up pages, career fair info, etc.

Use them on banners, posters, flyers, brochures, digital materials, direct mail, event programs, campus maps, outdoor media, inside elevators and other marketing materials. QR codes add to our marketing tool kit much like other contact information.

qr code

Scan Code to learn more about 91制片厂.

If you have a one-time need for an event or fundraiser, you can use a one-time scan code provider, such as . For longer term use or for 91制片厂 collateral in development, Marketing Services has secured a single-source provider account which has reporting analytics.


Here are guidelines that will help you make sure your QR code performs correctly and meets 91制片厂 brand standards:

Requirements List

  1. Scan code must have an active, live link that directs user to a Harper webpage.
  2. For best results, your code art file must be either EPS or JPEG format. A vector file (EPS) is preferred. A JPEG file must be hi-res (high resolution). NOTE: A PNG file is not acceptable for printed materials. Low resolution QR codes often cause issues since they scan sporadically or do not read properly thus defeating your purpose.
  3. Colors: A high contrast will get the best results. Use black or 91制片厂 Official Blue PMS288 C
    a. Limit background colors such as yellow or other pastel colors. This may result in scanning errors.
  4. Spacing: To ensure readability, you should maintain 1/8鈥 clear space around the scan code.
  5. Size: Scan code must be minimum size of 1.25 inch.
    a. Do not stretch, distort or disproportionately adjust the art file of the scan code image; this may negatively affect the scan.
  6. Be sure to do a test on your scan code with a smartphone.

NOTE: If you are requesting a QR code for a new or existing marketing piece, please provide the webpage URL in your Marketing Request or directly to your Marketing Specialist/Project Manager.

Social Media Rules and Best Practices.

To start a social media account, please fill out the 91制片厂 Affiliated Social Media Account Request Form under section 4 of the Social Media Rules and Best Practices page.

Marketing specialists strategize for all media - print publications, news, web, social media and video. They help you determine the best methods to meet your goals, stay within your budget and align with 91制片厂's editorial style and graphic standards.

Translation services are available for departments wishing to communicate in languages other than English through a certified translation company that has been vetted by Marketing Services.

If you wish to have text, copy or multimedia audio translated, your department will be given a cost estimate for approval. Once you approve budget and provide an account, a Marketing Specialist will work with the vendor to complete the translation.

All officially branded 91制片厂 videos are produced by or incoordination with Marketing Services. Faculty and staff may request video production by completing the following form:

Request Video Production form

Every project will be assigned a project manager to discuss budget, scope, audience and deadline. Marketing will guide you to an external production company if the project scope exceeds resource capacity. Videos produced by 91制片厂 faculty and staff must be of the highest quality to properly represent both the College and the brand. All videos must be captioned for accessibility compliance. Please review the multimedia standards here 91制片厂 Multimedia Standards.

Create and Share a Video

Model Releases

Download an image then upload to your virtual meeting platform.

Avante Background photoBuilding X Sunset Background photoBuilding X Background photo

Campus Background photoD Rotunda Background photoQuad Background photo

Quad Background photoStrategic Plan imageWeek of Engagment Background image

91制片厂 Backdrop Blue photo91制片厂 Backdrop Fadeout photo91制片厂 Backdrop White photo

Marketing Services manages the Harper web site using a content management system (CMS). The site is designed for usability, is optimized for search engines, and is continually monitored for compliance with Section 508 accessibility standards.

  • To submit content or request an update to a page on harpercollege.edu, please submit a Web Request form.
  • To submit an event to the 91制片厂 calendar, visit and click on "Submit an Event," then fill out the event information form. For detailed instructions on how to submit your event to the calendar, visit 91制片厂 Calendar User Guide.
  • How-to guides and other information is available at 91制片厂 Web Team.

If you work with an outside vendor to produce any official 91制片厂 communication materials it should be approved prior to publishing. Please contact a Marketing Specialist as early as possible in the project process to facilitate a creative review.

Building S

Marketing Services

Email:
standards@harpercollege.edu
Phone Number:
847.925.6511
 

Hours

Monday through Friday:
8 a.m. to 4:30 p.m.