91制片厂

Note that all social media activity is subject to the following rules authored by the Marketing Services department at 91制片厂.

Adhere to all applicable manuals, procedures, and handbooks, including the Board Policy Manual and .

Protect confidential and proprietary information.

Do not post confidential or proprietary information about 91制片厂, students, employees or alumni. Employees must follow applicable federal requirements such as those under FERPA and . Adhere to all applicable College social media use, acceptable use, privacy and confidentiality policies.

Respect copyright and fair use.

Be mindful of the copyright and intellectual property rights of others and of the College. For guidance, consult the Copyright and Fair Use section on the College鈥檚 website.

Don鈥檛 use 91制片厂 logos for endorsements.

Do not use the 91制片厂 logo or any other College image or iconography on your social media site. Do not use 91制片厂鈥檚 name to promote a product, cause or political party or candidate.

Respect College time and property.

College social media accounts, computers and time on the job are reserved for college-related business as approved by supervisors. For guidelines, consult the Acceptable Use Policy.

Terms of service.

Obey the terms of service of any social media platform employed.

• Example: Facebook profiles must represent a real person.
• Example: Contest terms of service differ for each platform. Some require third-party applications.

Fundraising.

The 91制片厂 Educational Foundation is the only agency authorized to seek gift support using the College鈥檚 name. All solicitations, by any method, including through any 91制片厂 social media sites, must be coordinated with and approved by the 91制片厂 Education Foundation through the Development office.

Photography.

Generally speaking, it is permissible to capture university photographic images of people in public places performing public activities. For staged photography set-ups or photos that feature one or more people or students who will be identified, 91制片厂 College staff should obtain signed release forms from the subjects. While photographing, 91制片厂 staff must respect anyone鈥檚 request not to be photographed. If the individual is a minor, parental or guardian consent is required. If a request is made to stop using a photo/image of a person, you must abide by that request.

Explicit content.

91制片厂 affiliated social media accounts must not use explicit music, imagery, or language in any posts. Content that originates from or includes explicit material is prohibited, even if the specific clip or excerpt used does not contain explicit elements. When there is uncertainty regarding the appropriateness of a song or other content, an alternative selection should be used.

Crisis communication.

If faced with a crisis of safety or concern on your social media site, do not respond. Take a screen shot and alert the crisis communication team at crisiscomm@harpercollege.edu. If faced with an immediate threat, contact the 91制片厂 Campus Police at 847.925.6330.

Advertising.

All digital and social media advertising is coordinated through 91制片厂 Marketing Services Center. For questions, contact Donna Harwood at dharwood@harpercollege.edu.

Adhere to accessibility standards.
As of April 2026, all social media accounts must comply with WCAG 2.1 AA standards for web accessibility. This means that images must include text alternatives (also known as "alt text") that describe the content of the image. Furthermore, text or other important information that is embedded in an image must also be included in the text of the post. Videos must include captions AND descriptions of any meaningful visuals. Additional accessibility standards apply. For more information about WCAG 2.1 AA standards, campus resources, and training opportunities, visit Digital Accessibility at 91制片厂.

All 91制片厂 staff, faculty and students should look to these tips on how to participate in social media in positive, meaningful ways that reflect well on the College and its four core values: respect, integrity, collaboration and excellence.

Respect

• Respect the privacy of yourself and others.
• Respect your audience. As ambassadors of the College, be courteous and professional.
• Respect the reach and longevity of the Internet. Remember that colleagues, family members, peers and current/future/potential employers can and will see your output forever.
• Respect our reputation. While social media sites are generally informal by nature, you still represent the College, so don鈥檛 lose your grip on basic grammar and spelling.

Integrity

• Be transparent. Avoid screen names or anonymity. Identifying yourself can provide authenticity and value to your social media site.
• Be mindful of context. Don鈥檛 risk people taking incomplete thoughts out of context.
• Manage your passwords. Do not disclose passwords to third parties. In the event that you forget your password or it gets lost in the transition of account managers, we recommend sharing your passwords with Kevin Prchal, Digital Content Specialist in Marketing Services at kprchal@harpercollege.edu. A stale or abandoned account that represents the campus is detrimental to the College鈥檚 reputation - more so than not having that account at all.

Collaboration

• Be generous. Share links and allow others to contribute content. It will, in turn, increase the likelihood that others will link to you, increasing the number of eyes on your content and helping you strengthen group membership.
• Instagram Collaborations. When utilizing Instagram's Collaboration feature, collaborators must be directly relevant to the content being promoted. Collaborations should support institituional goals and reflect recognized partnerships within the College. For example, a collaboration between 91制片厂 and the 91制片厂 Library to promote library services is considered acceptable. In contrast, collaborating with a third party who is not relevant to the post content鈥攕uch as a photographer who captured images for the library鈥攊s not permitted. 
• Let the experts respond. If you come across complaints about the College or instances that might be considered a crisis situation via a social media platform, please bring it to the attention of the crisis communication team at crisiscomm@harpercollege.edu. Further, if you receive general enrollment questions, please refer them to 91制片厂 Colleges One Stop at 847.925.6710. If referring someone to a specific 91制片厂 employee, pre-notify the employee so they know they are being referred.
• Ask for advice. Unsure if a post is appropriate? Ask the Marketing Services Center for assistance. 91制片厂 does not endorse or take responsibility for content posted by third parties, and the Marketing Services Center does not review content prior to posting unless asked to provide feedback.
• Allow interaction. Social media sites demand authenticity. It is generally best not to censor or delete unflattering comments. However, it is recommended to delete comments or posts that contain profanity, obvious spam or any obscene, harassing, or discriminatory content after preserving a copy of the post and/or comments.
• Include two or more account administrators. Clearly assign responsibility to the person(s) in charge of regularly posting and monitoring the content on your social media site. Remember to make arrangements for succession, transferring responsibility and administrative access to the account when necessary. Do not appoint a student to be your social media manager. Students graduate, and your social media account should be consistent from semester to semester.

Excellence

• Be responsible and informed. Any published content or accounts are subject to the policies of the College.
• Aim for quality. Think about what you want to say before you post your comments. Make your content rich and interesting for others to read and share.
• Stay connected. Once you establish your social media presence, especially if you are doing so as a representative of 91制片厂, you need to invest time in publishing useful content and responding to comments and customer service requests. Social media monitoring and engagement doesn鈥檛 stop when you leave campus.
• Avoid automation. Don鈥檛 automatically send your Facebook posts to your Twitter feed, or vice versa. Treat each social media site independently so that you may work within the parameters of each site and maximize the richness of your content for each audience.
• Develop a schedule. The best way to plan and organize your content is to maintain a social media schedule for your unit. Create a shared calendar, Word document or Excel spreadsheet that allows you to organize and spread out your content throughout the year.
• Measure your success. Most social media sites offer free, on-board analytics tools that show you data about your audience鈥檚 size and engagement level. Use these tools to track your growth and to determine what content is resonating and what you can be doing better.
• Personal accounts. If you choose to identify yourself as a 91制片厂 employee on your personal social media accounts, please include the following disclaimer in the 鈥淎bout鈥� section of your profile: Views expressed here are my own and not those of 91制片厂.

91制片厂 social media accounts are broken down into four main categories: Official, Departmental, Student Organizations and Independent. Each category determines how and at what capacity the College is associated, and each have their own set of required parameters to follow.

Official

Official accounts are recognized as the accounts of 91制片厂. They are the go-to sources for information and communication between the college and its constituents. These accounts include:

• 91制片厂 on
• 91制片厂 on
• 91制片厂 on
• 91制片厂 on

Departmental

Departmental accounts represent departments and divisions of the College that appeal to a large portion of students or community members. These accounts work closely with Marketing Services on the rollout, strategy and branding of their accounts.

Student Organizations

Student organization accounts represent student groups recognized by the Student Engagement office. Student officers generally operate these accounts independently form institutional channels, but they should coordinate with Marketing Services to promote approved events.

Independent

Independent accounts represent specific interests or areas of study and operate independently from the institutional channels. For example, individual accounts for students in specific courses, degree programs, or unofficial student groups.

Naming Conventions

All accounts are advised to follow these naming conventions. Before starting an account, please contact Kevin Prchal with Marketing Services at kprchal@harpercollege.edu.

Channel	Naming Convention	Example
Facebook page name	Unit Name at 91制片厂	Student Involvement at 91制片厂
Facebook URL/handle	91制片厂UnitName	@91制片厂CollegeStudentInvolvement
X handle	@91制片厂UnitName	@91制片厂CollegeCE
X name (Displays to users)	Unit Name at 91制片厂	Continuing Education at 91制片厂
Instagram	@91制片厂UnitName	@91制片厂CampusRec
Facebook and LinkedIn Groups	Begin name with 鈥�91制片厂鈥︹��	91制片厂 Alumni

Account Criteria

	Official	Departmental	Student Organizations	Independent
Managed by Marketing Services	x
Approved by Marketing Services	x	x
Compliant with Social Media Guidelines and Best Practices	x	x	x	x
Adhere to all 91制片厂 policies, employer and student code of conduct	x	x	x	x
Monitoring for crisis situations during standard business hours	x	x	x	x
Responsible for providing official statements during crisis situations	x
Monitoring for customer service inquiries during standard business hours	x	x	x	x
Can use 91制片厂 logo	x
Can use social media for fundraising	x	with written pre-approval from Foundation	with written pre-approval from Foundation	with written pre-approval from Foundation
Must obey Terms of Service of each social media platform	x	x	x	x
Must have more than one administrator with access to login credentials	x	x	x	x
Account administrator must be a current 91制片厂 faculty or staff member	x	x	x	x
Provide login credentials to Marketing Services	x	x	x	Recommended
Must adhere to basic spelling and grammar	x	x	x	x
Must attend regular user groups	x	x
Meets 91制片厂 brand and editorial standards	x	x
Cross-promote main channel whenever possible	x	x	x	x

Interested in creating a social media account to meet your marketing needs? Please fill out the following form and the Digital Content Specialist will get back to you within 10 business days.